Published Date 9/7/16 3:35 AM
If you've ever stared at a blinking cursor, you know how hard it can be to successfully put your thoughts into words. It's especially daunting when you're trying to craft killer copy that's going to get your marketing email opened, read, and clicked upon. To make it easier for you, we have some tips to help you craft more effective sales emails:
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Write Like You're Talking to a Friend. Avoid jargon and acronyms. Instead, imagine that you're writing directly to a friend and use simple, direct language. This will go over much better with recipients than tossing around industry lingo and big words that are better left to the dictionary.
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Break Up Text. Rather than having lengthy paragraphs that take a long time to get to the point, keep it simple. Use short sentences and keep your paragraphs to no more than 3 sentences. Also, don't forget to include bullet points and subheadings—these features allow readers to quickly grasp main points while skimming.
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Use Benefits-Driven Language. Speaking of features, you'll want to avoid using feature-driven language and focus on a product's benefits instead. By way of example, feature-driven language might mention a car's gas mileage. Benefits-driven language would emphasize how much money you'll save on gas with the great mileage you're getting.
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Think Action. Action verbs aren't just for resumes—they're also highly effective in sales emails. When you're creating your copy, choose action verbs where possible. They'll make your copy more interesting and impactful.
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Don't Forget a Call-to-Action! A call-to-action or CTA tells the recipient what action he should take after reading the email. CTAs are typically lines like, “Buy now!” “Download our free e-book today!” or “Contact us within 24 hours to receive your free gift!” The best CTAs are prominently displayed throughout email copy, designed with a clear objective, and create a sense of urgency.