Thought For The Day

“Music is enough for a lifetime, but a lifetime is not enough for music.”
Sergei Rachmaninoff

 

 

10 Quick Marketing Tips: Part 1 of 2

Marketing is the lifeblood of any business—without it, there are no sales, no growth, and no market share.  That being said, it’s important to revitalize your marketing efforts from time to time so you can attract new business and increase your sales.  Below we offer 10 quick marketing tips designed to help you boost your company’s revenue:

  1. Start a Blog.  Content marketing is hot this year—rather than trying to seek out new customers and clients, attract their interest by posting relevant articles that will keep them returning to your site again and again.
  2. Create an Email Newsletter.  This is a great way to keep your business in the mind of consumers.  Send out an email newsletter every 2 weeks to highlight new products, inform customers about existing ones, and announce sales.
  3. Write a Press Release.  Press releases are a free way to generate interest in your business, and you can write them on a variety of subjects – organizational changes, new products, upcoming events, etc.  Click here for guidelines and examples of how to write an effective press release.
  4. Handwrite Notes.  Handwritten notes are such a rarity these days that they have a big impact.  Handwrite notes to your biggest customers, thanking them for their business.  Alternatively, you can handwrite notes to people in the industry who you want to do business with.
  5. Don’t Forget Mobile.  Whatever marketing strategies you employ, don’t forget to make your marketing messages mobile-friendly.  Emails and websites should display well on mobile phones, as more than half of users will view these items from their phones.

Want more ideas?  In part 2 of our Quick Marketing Tips series, we’ll reveal the remaining 5 ideas to revamp your marketing strategy in 2015!

Thought For The Day

“I did not think; I investigated.”
Wilhelm Röntgen

 

 

Confidence: A Key Determinant of Workplace Success (Part 2 of 2)

In part 1 of our 2-part confidence series, we discussed why confidence is one of the greatest assets you can bring to the workplace.  Essentially, the greater your degree of confidence, the more likely you are to have a successful career.  In the second part of this series, we’re going to offer up suggestions on how you can become more confident:

Try New Things

People who lack confidence tend to fear trying new things—they worry that they’ll fail, look stupid, or expose their perceived inadequacies.  Yet, oftentimes this can be exactly what someone needs to do to develop greater confidence.  By tackling things that you might initially find challenging with a positive mindset, you have the opportunity to develop new skills that are going to increase your self-confidence. 

Develop Your Weaknesses

Is there an area that you feel is a particular weakness for you?  If so, take the time to do things to improve in this regard.  By working on your weaknesses, you can overcome them.  Ultimately, you may come to find that something you initially considered to be a weakness—public speaking, for example—becomes one of your strengths.

Track Your Successes

To increase your self-confidence personally and professionally, we recommend that you track your successes.  On a personal level, invest in a journal and write down every compliment that you receive.  In time, you may find that people compliment you on strengths that you never realized you had.  This will boost your self-esteem, as well as your confidence. 

Similarly, write down your 3 biggest professional successes each week in a digital file.   Not only will this help you to become more confident professionally, but this will also help you when it comes time for your performance review.  By documenting all of your most significant successes, you’ll be prepared to request a raise, be promoted, or even search for a new job.

3 Ways to Improve Employee Performance

If you’re a manager, you’ve probably managed some high achievers, while other employees just performed to the minimum standards of their jobs.  No doubt you’ve wondered how you can get everyone to work to the best of their abilities.  While some of this comes down to the passion your employees have for their chosen career, that isn’t the only determinant of job performance.

There are things that you, as a manager, can do to improve employee performance across the board:

  1. Provide the Right Training.  Ideally, you’ve hired people who already have the necessary skillsets to do their jobs correctly.  But, in some cases, you may find that there’s an area where an employee is lacking.  Arrange to have that employee mentored by a more skilled coworker or invest in that employee by sending him to a class that will specifically address his weakness.  Correcting a deficiency in an otherwise good employee will improve his job performance, minimizing your concerns.

  2. Offer Incentives.  Oftentimes when managers hear the word “incentives,” they envision dollar signs.  While money can be a motivator, it’s hardly the only one.  In fact, most employees place an even higher value on being recognized and appreciated at work.  Evaluate your corporate culture and identify whether you’re offering enough incentives to your employees.  For instance, is there room for growth at your organization?  Is hard work valued and appreciated?  Do you commend your employees for a job well done?

  3. Define Expectations.  The issue here is twofold.  If employees don’t understand the objectives of a task, they’re far more likely to do a subpar job—so, managers need to clearly define their expectations.  However, it’s just as important that you hold high expectations of your team.  Research shows that high expectations improve outcomes.[1]