With Google frequently tweaking its ranking algorithm, it’s important to continuously evaluate and improve your own SEO efforts. To do so, we suggested in part 1 of this series that you invest in mobile optimization, promote your company with press releases to build links, and actively pursue a social media strategy. Today, we’ll cover the other top SEO strategies that you should adopt in 2015.
In a relatively short period of time, you can run your website through an SEO audit and see specifically what issues would be useful to fix to improve your search rankings. There are a number of free SEO audit tools including SEOptimizer, mysiteauditor, and Zadro Web’s SEO Optimizer.
Title tags—the description of your web page that appears at the top of a browser—are extremely important in SEO. In fact, Search Engine Land deems it “one of the most influential ranking signals we can control.” Best practices for title tags include: limiting them to between 55 and 60 characters, keeping keywords at the beginning, and creating unique titles for each page.
Long-tail keywords are more specific phrases that are used by people conducting searches. For instance, a person searching for a restaurant could enter just a keyword like, “restaurant,” or he could enter something more specific like, “Mexican restaurant with wide tequila selection.” The latter would be a good example of a long-tail keyword, and statistics show that approximately 70% of page views originate from long-tail keywords. To come up with long-tail keywords for your business, check out WordStream’s free Keyword Suggestion Tool.
This concludes our search engine optimization tips for 2015. By implementing them, you’ll increase the likelihood that your business will make it onto that coveted first page of Google search results.