Developing Your Personal Brand

While oftentimes we think about marketing our business, less frequently we consider the importance of marketing ourselves.  However, the development of a personal brand is one way you can set yourself apart from your peers, whether you’re a corporate executive, freelancer, entrepreneur, or student.

With the advent of social media, personal branding has become increasingly important.  Not only does your personal brand help you establish a reputation and identity, but it also increases your trustworthiness.

Here are some tips for developing your personal brand:

  • Reflect on your Strengths.  Consider your areas of expertise or personal strengths.  Are you a gifted photographer?  Do you know the ins and outs of the health care industry?  These types of skills are the things that you’ll want to focus on when developing your personal brand.

  • Establish Comprehensive Social Media Profiles.  Create social media profiles that are reflective of the type of image you want to present to the world.  Make sure they include a photo—an image helps people get a better sense of who you are.  Once you’ve created your profiles, use social media on a regular basis to develop your identity.  Social media is the most effective way to establish your brand so plan to devote time and effort to this process.

  • Network.  Networking is a great way to meet lots of people and develop a reputation.  Attend networking events in your community or join professional organizations to promote your personal brand.

  • Write.  Do you have a blog?  If you do, this is an excellent way to communicate your passions and strengths to others.  Regular blogging gives people a sense of your identity, making it an effective personal branding tool.  Don’t have time to commit to your own blog?  See if you can guest blog from time to time on blogs that are related to your industry or area of expertise.


Thought For The Day

“To achieve great things, two things are needed; a plan, and not quite enough time.”
Leonard Bernstein



3 Ways People Develop a First Impression of Your Website

Does your website attract or repel first-time visitors?  Not sure?  Below we have some guidelines for maximizing your site’s appeal so that it leaves visitors with a good first impression:

1. Great Design.

Research shows that 94% of first impressions come down to website design.  For this reason, businesses should consider investment in a good design to be money well-spent.  Well-designed websites use appealing graphics, consistent fonts, and unified themes.

On the other hand, poorly-designed sites often look busy—there are a number of distracting elements which create confusion, because the eye doesn’t know where to look first.  Oftentimes, unappealing websites use fonts that are difficult to read, distracting backgrounds, and jarring colors.

2. Text.

The best websites not only showcase engaging content, but they also do so in a way that’s appealing to people who want to read key points very quickly.  Paragraphs are approximately 2-3 sentences, bolded subheaders separate topics, and bullet points convey information in an easily digestible format.

3. Navigation.

Is your website easy to navigate?  Would a first-time user quickly be able to identify what your company does and which products and services you provide?  A first-time visitor doesn’t want to have to hunt for that information.  The best websites offer a robust search engine, intuitive navigation, and an up-to-date site map.

As you can see, great design is of the utmost importance because it is the primary determinant of whether someone develops a favorable impression of your website.  Review your design—as well as your content and navigation—like a first-time visitor would to evaluate its appeal.  Then, make changes if necessary.  Doing so will improve the look of your website, making it far more likely that visitors will return, rather than write your business off.

Thought For The Day

“Men pass away, but their deeds abide.”
Augustin-Louis Cauchy



3 Tips for Developing A Success Mindset

In our previous post, Do You Have a Success Mindset?, we suggested that a success mindset is one where you have an internal locus of control.  Essentially, you believe that you create your own destiny, rather than have it determined by external circumstances.  This success mindset is common of how the most accomplished people think.

Fortunately, if this isn’t your current perspective, we have some tips for developing a success mindset that will help you advance in your career, enjoy healthier relationships, experience better health, and improve virtually every aspect of your life:

  1. Keep a Positive Outlook.

While at first this may seem difficult if you’re more accustomed to grumbling about your day, successful people don’t dwell on the negative.  Instead, they try to see the positive, even when things don’t go exactly as planned.

  1. Learn from Your Mistakes.

One way that successful people are able to view setbacks differently is that they choose to learn from them.  Rather than dwell on failures, they view them as an opportunity for learning so they don’t repeat those mistakes in the future.

  1. Remember that You Have a Choice.

People who view themselves as victims often have a mindset of “I feel badly because someone else did something wrong.”  Let’s use getting cut off in traffic as an example.  One person might get cut off and feel very angry, start cursing at the other driver, conclude that “most people are bad drivers,” and use this as an excuse to be angry for the rest of the morning.

This very same situation could occur to someone else who would view it with a very different perspective.  While he might not enjoy being cut off, he could say something to himself like, “That guy’s probably running late to work.  I’m glad we avoided an accident.”  Then, he would shrug it off and go about his day.

As you can see, the second person viewed this situation very differently from the first.  Rather than view this traffic incident in a way that would worsen his mood, he chose to view it as not such a big deal—certainly not something to ruin his morning over.

By remembering that you can always choose how you think about a situation, you’ll have far more control over your emotions.  Furthermore, rather than viewing yourself as a victim, you start to feel empowered once you realize that your mindset—which is in your control—is one of the greatest determinants of how successful you become and how happy you feel.