10 Unusual Facts about Thanksgiving

Happy Turkey Day from those of us here at Scisbo!  We hope that you get to spend an enjoyable time with the family and get your share of stuffing, turkey, and mashed potatoes.  In honor of the holiday, we thought that we’d share with you some interesting facts about Thanksgiving:

  1. Surprisingly, only about half of the people on the Mayflower were actually Pilgrims.  The rest—who were called “Strangers” were just hitching a ride.

  2. Each year, the President frees one lucky turkey; this tradition began with President John F. Kennedy.

  3. There are 4 places in the US that are named Turkey: Turkey Creek, Louisiana; Turkey Creek, Arizona; Turkey, Texas, and Turkey, North Carolina.

  4. Were it not for Thanksgiving, we might not have had the invention of TV dinners!  In 1953, Swanson had 260 tons of extra turkey. Rather than disposing of it, they decided to package it in aluminum trays with sides like potatoes.

  5. Thomas Jefferson, one of our Founding Fathers, thought that Thanksgiving was “the most ridiculous idea I ever heard.”

  6. Speaking of our Founding Fathers, Benjamin Franklin thought the turkey should be the official United States bird.  He felt that the bald eagle poorly represented our country due to its “bad moral character.”

  7. Sarah Joespha Hale, author of “Mary Had a Little Lamb,” is largely responsible for the Thanksgiving holiday.  She lobbied politicians for 20 years before finally finding a receptive ear in Abraham Lincoln.  He established the holiday in 1863, thinking it would help unify the country after the Civil War.

  8. While today we only celebrate Thanksgiving one day a year, that wasn’t so for the first Thanksgiving—that event was said to last 3 days!

  9. Turkey was actually not the centerpiece of the first Thanksgiving.  That honor actually went to the deer meat brought by the Wampanoag Indians.

  10. Apparently, Thanksgiving guests “overwhelm” plumbing systems, making Black Friday—the day after Thanksgiving—plumbers’ busiest day of the year.

Thought For The Day

“All happiness or unhappiness solely depends upon the quality of the object to which we are attached by love.”
Baruch Spinoza

 

 

Black Friday Predictions for 2015

If you’re a retailer, you probably want to know what to expect on Black Friday this year, and if you’re a consumer, you may want to lace up your shoelaces the day after Thanksgiving.  There are deals abound this year.  Below we identify what experts are predicting for 2015’s biggest shopping day of the year:

  • While total Black Friday sales are expected to slip by 3.3%, Thanksgiving Day sales are predicted to rise 18.8% to $3.8 billion.

  • DealNews.com predicts that the biggest deal of the season will be on 60-inch HDTVs.  It’s expected that this will be a doorbuster item, selling at a price of $549; on the other hand, 32” TVs can be found at record lows—they’re predicted to go for as little as $130.

  • Consumers are more savvy than they’ve been in years past.  Roughly 85% of them—a marked increase over last year—are expected to research prices online before buying at a retail location.

  • It’s easier than ever to score great deals without having to drive to a number of stores, because more and more retailers offer price matching.  For instance, Target recently announced that it would expand its price matching policy to include 24 online competitors, Walmart now matches the price of 30 online competitors, and Best Buy has been price matching for years with Amazon.com and other retailers.  Expect this trend to continue.

  • According to Eric Jones, cofounder of BestBlackFriday.com, “More stores will continue to put less focus on Friday and more focus on ‘Black Friday week’ with sales spanning Thursday, Friday, and the weekend.”

  • Walmart is expected to win retail this year, hands-down.  The reasons for this include its one-hour in-stock guarantee, price matching, the number of hot deals on high-demand items, and some of the incredible online exclusives the company is expected to offer.  

Thought For The Day

“There is a joke that your hammer will always find nails to hit.  I find that perfectly acceptable.”
Benoit Mandelbrot

 

 

5 Content Marketing Trends to Watch for in 2016

Content marketing continues to grow significantly, and in fact, many people believe that it is the most commercially important digital marketing trend.  As the use of content marketing increases, strategies for it are ever-changing.  To learn how content marketing is expected to evolve in the year to come, read on:

  1. More Competition.  If you’ve ever whiled away your time surfing the Internet, you’re well-aware of how simply checking out 1 article can lead to several hours of lost time as you keep clicking links.  Expect this to grow even more challenging.  With the increase in the popularity of content marketing, there are going to be even more businesses creating great content, making the Internet that much more tempting.

  2. Interactive Storytelling.  Increasingly, you can expect to find interactive storytelling which uses a combination of text, photos, audio files, charts, and videos to tell a story.  Businesses favor this tactic because not only does it improve the quality of the story, but it also results in more shares.

  3. Responsive Design.  Content marketers have realized that to capture mobile users, they need to create websites that use a responsive design (i.e. they resize based on the user’s screen size).  More and more, you can expect that marketers will use responsive design so as to not exclude the country’s growing number of mobile users.

  4. Robot Writing.  Almost amazingly, there are now journalism algorithms that produce content.  That’s right—robots aren’t just replacing easily automated tasks, they can now replace freelance writers!  While the algorithms are currently only used to produce content on relatively straightforward subjects like sports and the weather, this trend is expected to grow as algorithms become increasingly complex.

  5. Advertorials.  With more people using ad blocking software, there will be an increase in advertorials and sponsored content.  In the same way you might see a prominently placed bottle of Tylenol in a movie, now you might see the benefits of Tylenol seamlessly woven into a story about headache sufferers.