5 Tips for Creating a Sales Email that Gets Results

If you've ever stared at a blinking cursor, you know how hard it can be to successfully put your thoughts into words.  It's especially daunting when you're trying to craft killer copy that's going to get your marketing email opened, read, and clicked upon.  To make it easier for you, we have some tips to help you craft more effective sales emails:

  1. Write Like You're Talking to a Friend.  Avoid jargon and acronyms.  Instead, imagine that you're writing directly to a friend and use simple, direct language.  This will go over much better with recipients than tossing around industry lingo and big words that are better left to the dictionary.

  2. Break Up Text.  Rather than having lengthy paragraphs that take a long time to get to the point, keep it simple.  Use short sentences and keep your paragraphs to no more than 3 sentences.  Also, don't forget to include bullet points and subheadings—these features allow readers to quickly grasp main points while skimming.

  3. Use Benefits-Driven Language.  Speaking of features, you'll want to avoid using feature-driven language and focus on a product's benefits instead.  By way of example, feature-driven language might mention a car's gas mileage.  Benefits-driven language would emphasize how much money you'll save on gas with the great mileage you're getting.

  4. Think Action.  Action verbs aren't just for resumes—they're also highly effective in sales emails.  When you're creating your copy, choose action verbs where possible.  They'll make your copy more interesting and impactful.

  5. Don't Forget a Call-to-Action!  A call-to-action or CTA tells the recipient what action he should take after reading the email.  CTAs are typically lines like, “Buy now!” “Download our free e-book today!” or “Contact us within 24 hours to receive your free gift!”  The best CTAs are prominently displayed throughout email copy, designed with a clear objective, and create a sense of urgency.  

4 Fun Facts About Labor Day

If you thought that you knew everything there was to know on the topic of labor, think again!  We have 4 interesting Labor Day facts—digest these trivia tidbits and not only will you earn your bona fide credentials on the subject of labor, but you can also amaze your family with your expert knowledge at this year's picnic:

  1. The Creators of Labor Day Had the Best Interests of All Americans in Mind When They Chose the Date.  Have you ever thought about why Labor Day falls in September?  It's because the creators wanted the holiday to occur between the 4th of July and Thanksgiving.  That's right—the creators were thinking about the R&R needs of us all when they created a national holiday in September.

  2. Speaking of The Need for Rest and Relaxation...Did you know that during the 19th century, Americans typically worked 12 hour days, 7 days a week?  Their 84-hour work weeks make the modern 40-hour work week seem like child's play by comparison.

  3. Our Ancestors Knew How to Party.  Apparently, some of the first Labor Day celebrations included “speeches, a picnic, an abundance of cigars, and Lager beer kegs mounted in every conceivable place.”  Just...wow.

  4. White After Labor Day Is Considered a Fashion Faux Pas.  Unless of course, you're invited to Jay-Z's white party. By all means, wear something to fit in... While nobody knows for sure how this rule got started, one theory is that super-wealthy women created a host of fashion rules to distinguish between those “in the know” (old money) and those with new money.  It became a common fashion rule that white clothes came out at Memorial Day and were packed away after Labor Day.  However, we've relaxed that standard quite a bit, and you can probably wear your whites to more than just Jay-Z's party if you like.  You're welcome.


    Have a safe and happy Labor Day!

Thought For The Day

“I have been quoted saying that, in the future, all companies will be Internet companies. I still believe that. More than ever, really.”

Andy Grove


4 Hot Tips for Overcoming a Sales Slump

So you're in a sales slump...no worries.  It happens to the best salespeople from time to time.  Rather than panicking about it, try these hot tips for breaking free from the slump.  In no time, you'll start to experience a reversal of fortune:

  1. Listen or Read Motivational Materials.  The inspiration that comes from listening to a motivational podcast or reading a sales book can be all that it takes for you to turn things around.  If you're crunched for time, listen to a podcast on your way to work or read a helpful book during your lunch hour.  Although these activities may seem relatively minor, they can have a major impact on your outlook.

  2. Remain Positive.  Speaking of outlooks, you're going to want to stay positive.  Have you ever heard the phrase “self-fulfilling prophesy?”  Don't allow a slight dip in sales to cause you to engage in catastrophic thinking which ultimately, will make your sales decline even more.  Instead, practice positive, uplifting talk: “I know that I can do this, I've pulled out of sales slumps before.  My upbeat attitude is one thing my current clients really appreciate, and it will be appealing to potential clients on new sales calls as well.”  This type of thinking is how sales slumps are overcome!

  3. Recall Past Successful Experiences.  Think of a time that you were extremely successful in your sales career.  Remember the activities you engaged in to experience that success.  Then, focus on replicating those activities to drum up new business.

  4. Concentrate on Service.  Author and sales guru Mike Brooks suggests that you begin each phone call with the thought, “I'm here to be of maximum service to this person.”  This takes the pressure off—your prospect will sense it and respond favorably to you. 

Contemplating a Career Change? The 10 Fastest-Growing Careers

If you’d like a new occupation—or are just entering the labor force for the first time—you may want to consider the health care field.  According to the Bureau of Labor Statistics, 7 of the 10 occupations with the highest expected growth rate between now and 2024 are health-related.  Health care not your thing?  Read on to see which other positions are expected to be in high demand:

  1. Wind Turbine Service Technician.  As a wind turbine service technician, you’ll often be on call and have to work at great heights but with a 108% projected growth rate, you won’t have to worry about looking for work.

  2. Occupational Therapy Assistant.  With an associate’s degree from an accredited occupational therapy assistant program, occupational therapy assistants help disabled patients develop and improve the skills needed for daily living.

  3. Physical Therapy Assistant.  Physical therapy assistants earn a median pay of $55,170, while helping patients regain movement after injuries or illnesses.

  4. Physical Therapy Aide.  Aides aren’t required to have previous experience; instead, they often receive on-the-job training.  Primarily they’re responsible for helping patients in and out of the treatment area, washing linens, handling clerical tasks, and cleaning the treatment area.

  5. Home Health Aide.  As the elderly population grows, so does the need for home health aides.  This career has a projected growth rate of 38%.

  6. Commercial Diver.  Love the ocean?  This might be the career for you.  Commercial divers work underwater, often in areas like construction, welding, inspection, deep sea exploration, and photography.

  7. Nurse Practitioner.  The highest-paying job on our top 10 list, nurse practitioners coordinate patient care while earning median salaries of $98,190.

  8. Physical Therapist.  Unlike a physical therapy aide or assistant, a physical therapist has a Doctor of Physical Therapy (DPT) degree.  Typically, physical therapists earn about $84,000 a year.

  9. Statistician.  If number crunching is your thing, you may want to consider becoming a statistician.  The occupation has an expected growth rate of 34% and on average, statisticians make about $80,000 a year.

  10. Ambulance Drivers and Attendants.  People in this occupation either drive ambulances or they help with ambulance transport, often lifting patients in stretchers.  The job requires a high school diploma or GED, and drivers typically earn about $24,000 annually.