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4 Companies that Do Corporate Social Responsibility Well

According to a Reputation Institute study, our willingness to buy, recommend, work for, or invest in a company is driven 60% by that company's reputation, rather than our perceptions of the products or services it sells.  In large part, that reputation is determined by how a company approaches corporate social responsibility (CSR).  Read on to learn about 4 companies which really do CSR well:

  1. Xerox.  Xerox encourages its employees to participate in community causes through its Community Involvement Program.  In 2013, for example, the company budgeted more than $1.3 million for the program, and over the years, more than half a million employees have participated.

  2. Starbucks.  Starbucks consistently shows up high on lists ranking companies that do CSR well.  The reasons for this are many, but most often, Starbucks is lauded for its commitment to sourcing products ethically, minimizing its environmental footprint, investing in education, and encouraging volunteerism.  Starbucks is also a supporter of Ethos Water, which provides clean water to over a billion people.

  3. The Body Shop.  The Body Shop has financed many CSR initiatives.  Since its inception, the company has contributed money to support the work of groups who help victims of domestic violence, aided in the protection of tropical rainforests, and raised money and awareness for HIV and AIDS.

  4. Microsoft.  Again and again, Microsoft has been commended for its dedication to corporate social responsibility.  The company has helped many nonprofit organizations while encouraging employees to give back to their communities through its annual Employee Giving campaign.  Additionally, Microsoft launched Microsoft YouthSpark, an initiative with the goal of providing education, employment, and entrepreneurship opportunities to young people throughout the world.  The company is also particularly dedicated to promoting human rights and addressing global environmental challenges.