If your website is getting less traffic than you’d like, there are a number of ways you can let your customers know that you exist online. Below, we recommend our top strategies for increasing your visibility in the marketplace:
Design Your Site with SEO in Mind
Creating an SEO-friendly website is critical if you want to display highly in search results. Evaluate your website to see how well you are performing on this scale by analyzing the following: Are you using keyword-rich content? Do you often add fresh, relevant information to your site? Are your HTML page titles descriptive and well-written? Can links to your social media presence be found on your website? By identifying areas that could use improvement—and bettering them—you can have a positive impact on driving more customers to your site.
Get Indexed by Major Search Engines
Search engines use crawlers to determine when new content has been added to the web. If you haven’t submitted your website URL to search engines to be indexed, there’s a possibility that crawlers haven’t picked up your site yet and subsequently, it isn’t appearing in search results. To address this issue, you can submit your URL to Google, Bing, and Yahoo, which account for most US-based searches.
Use Social Media to Your Advantage
Interacting with the main 3 social media platforms—Twitter, Facebook, and LinkedIn—are to your benefit. Make it easy for your customers to find your social media accounts by offering links to them on your website. Post relevant content by remembering the 80/20 rule: 80% of your content should be designed around what your customers will find interesting and 20% should be more sales-oriented in tone. See what resonates most with your user base and continue to generate content that is similar in nature.
Maintain a Blog
Many sites offer content that is primarily static. As a result, they are deemed less “fresh” by search engines which favor newer content. According to Diane Thieke, president of Simply Talk Media, “Not only does [blogging] add new, fresh content consistently to your website, which will improve your freshness score, but it also gives you something to talk about and share within your social communities. This, in turn, will generate more inbound links to your website, raising your credibility rating, another factor that boosts search engine rankings.”