Does your website attract or repel first-time visitors? Not sure? Below we have some guidelines for maximizing your site’s appeal so that it leaves visitors with a good first impression:
1. Great Design.
Research shows that 94% of first impressions come down to website design. For this reason, businesses should consider investment in a good design to be money well-spent. Well-designed websites use appealing graphics, consistent fonts, and unified themes.
On the other hand, poorly-designed sites often look busy—there are a number of distracting elements which create confusion, because the eye doesn’t know where to look first. Oftentimes, unappealing websites use fonts that are difficult to read, distracting backgrounds, and jarring colors.
The best websites not only showcase engaging content, but they also do so in a way that’s appealing to people who want to read key points very quickly. Paragraphs are approximately 2-3 sentences, bolded subheaders separate topics, and bullet points convey information in an easily digestible format.
Is your website easy to navigate? Would a first-time user quickly be able to identify what your company does and which products and services you provide? A first-time visitor doesn’t want to have to hunt for that information. The best websites offer a robust search engine, intuitive navigation, and an up-to-date site map.
As you can see, great design is of the utmost importance because it is the primary determinant of whether someone develops a favorable impression of your website. Review your design—as well as your content and navigation—like a first-time visitor would to evaluate its appeal. Then, make changes if necessary. Doing so will improve the look of your website, making it far more likely that visitors will return, rather than write your business off.